When we hear the word "spring" we automatically think of "renewal". Take the opportunity this change in season provides to promote your business. Associating your marketing strategies with upcoming warm-weather events and activities will increase your brand visibility, helping you grow your business while building goodwill with those Spring Fever Sufferers.
- Create a spring time atmosphere in your institute by stimulating the senses of your clientele.
- Greet your customers with an iced tea, fresh fruit juice or water infusions.
- Scent your institute with floral aromatherapy.
- Program a playlist of spring inspired music.
- Add spring colors in your institute by arranging flowers around your shelves and your retail displays.
- Special on scrubs. Rejuvenate
after winter and prepare the skin for sunny days with promotions on facial and
- Offer exclusive discounts on microdermabrasion, peels and chemical peels.
- Add extra value by including extra exfoliation of the hands or feet during your manicures and pedicures. You may also offer this additional service during the mask application during their facial treatment.
- Upgrade their hair removal services by incorporating an exfoliating body treatment. A great way for your customers to prevent ingrown hair and ensure radiant soft skin.
- Celebrate the spring renewal season with a refreshing regenerating facial promotion. Ultra-hydrating, lifting and plumping, this type of facial is extremely beneficial during the spring season. Specialized lifting treatments such as the Lifting Complex Mask or Chrono Repair Flash will offer additional ultra-cooling effects.
- Organize a "Spring Makeup Trends” coaching seminar and present to your clients customized techniques for a fresh and light makeup application. Take the opportunity to present the new varnish spring color collection and trends along with illustrating the importance of daily maintenance of the skin in order to achieve that flawless makeup application.
- With only a few months before summer, now is the perfect time to showcase your body products and services. As an example, offer a " 90 day challenge = zero cellulite" package combining a series of body shaping treatments to body wraps. You can also offer exclusive discounts on your body care products.
Ensure a successful and profitable year-end by planning and organizing the visual presentation of your Retail Space. Make your products visible and accessible Inspire yourself from the big name retail stores. You should have noticed that the most expensive and most profitable products are always positioned at eye level. During the holiday season, try placing your products, kits and any marketing [...]
Discover the 7 essential secrets that encourage customers to opt for your institute1. Reputation Before choosing an institute, most people will seek advice from those around them (family, friends, co-workers, etc.). A satisfied customer will always give excellent recommendations to their family about an institution or a professional. Developing referral programs for your existing customers is a great way to expand [...]
Customer file details, services offered, equipment, product names, ingredients, etc., are all information your employees have to remember. Overwhelmed by so much data, your staff can quickly lose the thread of conversation and compromise a sale and bypass the fundamentals of a specific product. Maximize your sales by refocusing the priorities of your employees.Every week, focus your employees on the [...]
The months of June and July are synonymous with "Weddings" and "Graduate Proms"... Whatever the celebration, have your institute ready to meet the demands of customers wanting to look their best. Don't miss out on this time of year to come up with Special Packages and propose Gift Ideas that will delight your clients.6 SEASONAL MARKETING [...]
Do you want to get rid of your small bulges without resorting to liposuction? Have you ever dreamed of getting back your young and firm body without any stretch marks after having given birth? Do you want to reshape the oval of your face and erase your wrinkles without having surgery or injections? This is now possible thanks [...]
Each year more and more people are affected by melanoma. Representing the deadliest cancer in North America, incidences of melanoma are increasing each year. Here are 5 tips to prevent and detect this dreadful cancer at an early stage AVOID TANNING BEDS: Studies have shown that regular use of tanning beds before the age of 35 [...]